Telling stories is a
fundamental element in the transmission of ideas, traditions, and values
and has been forever. As long as people have been
sitting around campfires, people have been
telling stories. Today, politics,
religion, journalism, marketing, corporate
communications, they all use storytelling
systematically. The art of telling
stories has been effective in generating
memorable content. Its easy to share
and to remember. Exciting enough to capture
an audience's attention, and a source of inspiration to mobilize people around
a common project. The goal of this class is not to turn you into a
professional entertainer. Obviously, if you've
been trained in acting, it'll be easier for you. You can teach us
something in that case. Our goal here is to help everyone to be able
to tell a story in a compelling way as an attractive part of a speech delivered in
a business situation. When it comes to refining
our communication skills, it's very important that we
think about how we improve the way we tell stories
that have a purpose.